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Thoughts on the art, science, and impact of storytelling and tips on how to harness its unique yet universal power for your brand.

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You can quote us on that

Select words of wisdom from founder Michelle Mellon, as highlighted in industry publications

How to Establish Thought Leadership with Content

“Think. Feel. Project. That’s the formula I use for myself and for clients when helping them with their own thought leadership.”

10 Predictions On How AI Will Shape the Future of Content Creation

“AI will force a permanent division between strategy, construction, and refinement.”

How to Build a Strong Brand Voice

“Consider your brand personality in the same way you consider your target audience–develop a persona.”

The 4 Often-Overlooked Techniques for Creating Engaging Content

“One technique I always use when creating content for a client is putting it to the “Yes, and…?” test.”

How Can You Ensure Your Content is Accessible?

“Even if the audience is not global, regional differences may mean the message comes off as ‘inside baseball’ instead of the relatable, engaging message you’re trying to achieve.”

Overcoming the Hesitation to Promote Your Content: 9 Tips

“The long-term impact of your content is tied directly to how well it suits the short-term needs of your audience, not your own needs.”

How Human Creativity and AI Capabilities Can Coexist in Content Creation

“…as in every other area where AI has been integrated into regular use, we need to think about what that technology frees us up to imagine and create even more meaningful connections.”

9 Rewarding Aspects of Content Creation

“My goal is to engage people with the hook, the ups AND downs, and a resolution they can relate to or want to contribute to.”

How Can You Create a Compelling Brand Story for a New Business?

“Show people a brand that is navigating the same uncertainty and juggling the same daily struggles to bring something new into this world.”

Thought Leadership and Storytelling
(podcast interview)

“Once you tell us that story, then you’re taking us on a journey and we’re willing to follow you to see what comes next.”

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Look what we’re hatching…

The Art & Science of Storytelling Toolkit

The toolkit will be an interactive, multimedia experience featuring data, best practices, tools, & templates to help your brand stand out through storytelling. Sign up to be notified when it’s available later this year.

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